About Us
Who Are We
About Us
Tourism has a direct impact on conservation and communities. The benefits of the physical presence of visitors, in addition to their crucial revenue spend, is critical to the protection of natural areas that are home to unique flora and fauna. Our aim is to encourage travelers to visit vulnerable areas – areas that need conservation help, habitat and biodiversity protection and community support. We do the great outdoors in Africa – in the bush, on a mountain, by a lake, river, rainforest or ocean. Nature-based solutions and travel is our vibe.
Sally and Carel curate East Africa adventures – they have broadcast wildlife sightings from National Parks in East Africa, they have led new mountain expeditions and live streamed from remote locations. They create itineraries that are crafted through personal experience (living and working) in the Serengeti National Park, climbing mountains in East Africa and visiting the destinations we promote and film. We have participated in the activities we sell, to ensure the client requirements are attended to and delivered.
What we don’t sell or do
- Mass tourism
- No captive animal interactions or animal products.
- We don’t use products or services with unsustainable or unethical policies or practices.
- We don’t do frills or bling or fake anything.
- No confrontation, raised voices or aggressive behaviour in and around any of our operations.
- No racism, no religious remarks or opinions around guests or staff, no discussion regarding sexuality or preferences and or beliefs in our camp or in contact with clients or staff.
What we do sell & do
- We stand for equality and tolerance across all races and religions and genders.
- Love, respect and good hard work are at the core of our ethics and principles.
- We encourage nature-positive travel that is conscious, sustainable and respectful.
- We encourage travel that has direct impact on habitats, wildlife & communities that need it most
- We encourage consuming less and experiencing more.
- We encourage slower travel for longer memories.
- We invest in experiences and people.
- We encourage travel to remote areas that need protection – we go off the beaten track.
- We encourage visiting popular destinations during low season to prevent over-tourism.
- We believe in the preservation of nature & habitat, as a base for all humanity & our endeavors on earth.
- We invest in experiences and people.
- We believe in the preservation of nature & habitat, as a base for all humanity and our endeavors on earth.
- All companies, guides and accommodation establishments we work with, have been selected for their value and their safety procedures – taking risk factors into consideration, ensuring that rescue or emergency procedures are in place and there is a qualified first aid responder.
An invitation to our guests
- We invite our guests to explore different ecosystems and landscapes
- We invite our gusts to discover and embrace cultural differences and practices
- We invite our guests to embrace our less-is-more culture on safari. May they be humbled, appreciative and reflect on their personal consumer choices and actions.
- We invite our guests to re-discover and fine tune all their senses: knowing when to listen and when to be still.
- We invite our guests to be awed by the power of nature and beauty of Africa – to truly observe, feel, listen, smell and love the landscapes, wildlife and people.
- We invite our guests to appreciate the circle of life and interconnectedness of all beings.
- We invite our guests to explore internally how to cope with challenges or discomfort – be it a long & dusty journey or a high-altitude mountain climb.
- We hope and trust our guests will leave wiser, more aware and more conscious of their impact on this planet.
Let's Talk
Ready to Start Your Adventure?
Contact us today to customize your safari experience and take advantage of our exclusive offers.
